Third blog - W7
WHY SHOULD MARKETERS HAVE KNOWLEDGE ABOUT INTERNET OF THINGS AND BIG DATA?
That question popped into my head when I saw them first time in the Digital Marketing course. Internet of Things (IoTs) and Big Data are specialized for people related to Information Technology in general and Data Analysts in particular, aren't they?
Let's have a look through under-3-minute video below to know simply about IoTs and Big Data first!
In short, IoTs is an enormous system collecting from 'smart' things and creating huge datasets called Big Data. There are no words to describe the magnitude of this data, and analyzing it reveals patterns and connections that form incredibly detailed profiles of people and events to improve most human activities.
IoTs + Big Data vs Social Networks
In essence, IoTs and Big Data works as similar as social networks does, which are creating digital profiles of individuals through the way they interact with images, stories, sounds, or videos they see and hear on the internet. However, IoTs and Big Data reach beyond that. Going over the online world, everyday physical activities like breathing will also be meticulously recorded and evaluated. In fact, social network is a small part of IoTs and also have a contribution to Big Data.
Marketing activities vs IoTs and Big Data
 |
| https://customerinsider.se/rss/marketing-and-the-internet-of-things/ |
Instead of an invasive, bombarding approach, marketers utilize Big Data and predictive analytics to get into the thoughts of their customers, delivers them precise doses of their campaign. Based on really detailed customer profiles, marketers can easily make an appropriate marketing plan and even teach machine how to read profiles and quickly come up with an effective plan in a short time. Computers solve billions of small problems while humans are responsible for monitoring and solving bigger issues.
More facts about IoTs and Big Data from IoT Marketing (2021)
- The global IoT sector will be valued more than $7 trillion by 2020.
- The overall number of IoT-connected devices will exceed 13 billion by 2020.
- Smart thermostats will be used by thirty percentage of the population during the next five years.
- Within five years, over forty percentage of the population will have a smart refrigerator.
Overall, it is easy to see the risks of IoTs and Big Data in invading privacy security. Nevertheless, as putting on the marketing hat, we need to understand the huge potential of this technology in the data-driven innovation of the marketing field.
This post is a personal conclusion after searching about IoTs and Big Data as a newbie marketer. Don't hesitate to comment below if you have any different opinions from mine~
Hi there Thi, I really like your key ideas of how you compared the relevance between IOT vs Social networks or IOT vs Marketing activities, the overall idea of your post is great too! However, I would love to read more in details like how and what social networks have contributed to IOT, or for example which company/brand has been benefited in its marketing activities through IOT and big data? Real-life cases would help your arguments stronger and more diverse. Keep up the good work and I look forward to your next post!
Trả lờiXóaHi Thi
Trả lờiXóaThank you a lot for the topic you wrote about. It is so interesting and makes me want to read immediately because I also wondered how marketers in this digital world can apply the Internet of things. I also liked how you compare the size of social media with the size of IoT. However, when you put the image illustrating 5 things that IoT could make marketers smarter, I do believe that you should write some examples of existing companies and further explanations for each way mentioned in the image. For example, how successful companies these days use IoT to develop a better CRM system, which companies did that, or how social media applied IoT to assist marketers.
Overall, thank you for your informative blog, and stay safe.