FIFTH BLOG - W9
Top easy mistakes in Integrated Marketing Communication (IMC) strategy Every business and organization wants to reach as many customers as possible through a variety of offline, online development strategies and even through mass media. You can name so many platforms and marketing supports like Facebook, Tiktok or email, right? But how do you make sure it's all in sync in delivering your company's image and message to customers? Source image: https://googleentitystacking.com/integrated-marketing-communication-la-gi-loi-ich-va-kho-khan-cua-imc/ Regardless of when or how customers connect with your business, integrated marketing (IM) may overcome any gaps or discrepancies across channels. IM is comparable to multi-channel marketing in that all communications are coordinated across all channels. Source image: https://www.paperflite.com/blogs/implement-integrated-marketing The bigger the strategy is, the higher the chance of error is. Next are four commo...
